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Job Responsibilities
- Plan and monitor all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Maintain and update the website
- Evaluate emerging technologies.
- Provide perspective for adoption where appropriate
Requirements
- Excellent spoken & written English
- Excellent communication skills must be confident in dealing with all management levels internally and externally
- Degree in Communication / Interactive Media / Marketing is preferred
- At least 3 years' experience in the digital marketing industry (agency background a plus) or serving clients (including Greater China)
- MS Office, including use of tables and mail merges
- Ability to effectively use and measure social media
- Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
apply now
About Us
Optec Technology Limited is a manufacturer and supplier of fiber optic interconnect and assembly products which serves extensive optical network applications throughout the public and private sectors. We are now seeking for a sales professional to join our Sales team.
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